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Round Brilliant Diamond Guide: Why the Classic Cut Still Wins

diamond buying guide

Round Brilliant Diamond Guide: Why the Classic Cut Still Wins

The round brilliant accounts for roughly three-quarters of all diamonds sold worldwide, and the reason is simple: no other cut maximises fire and brilliance as effectively. Here is what makes it th...

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diamond guide

Round Brilliant Diamond Engagement Rings: Why the Classic Cut Remains the Standard

The round brilliant is the most purchased diamond shape in the world by a significant margin. It accounts for more than half of all diamond sales globally, and has held that position for over a cen...

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