About Us
Diamond Ateliers began with a rebellious millennial spirit and a clear objective:
to offer designer bespoke rings at revolutionary prices.
We saw a problem: diamond rings on the market were expensive and standardised. As a third-generation manufacturer, we watched retailers apply 70–100% markups to the goods we produced. Friends buying from retail stores were paying far more than necessary.
The reason is simple: the jewellery industry is held back by retailers with high overheads—prime Orchard Road shops can cost $50,000+ a month. To cover this, prices are marked up significantly.
We created Diamond Ateliers as an alternative. Unlike typical online-only e-tailers, we offer consumers a direct connection to a world-class manufacturing business that has supplied retailers globally for decades.
Beauty Jewels: Where It All Began
In the 1960s, Don’s grandfather founded Beauty Jewels in a bustling shopping mall, specialising in fine gold jewellery.
It was truly a family enterprise — the five Siah brothers worked side by side, growing the brand from one humble store into four thriving outlets across Singapore.
As the decades passed and retail trends evolved, the family eventually scaled back to a single shop — but the passion for jewellery craftsmanship remained deeply rooted in the family’s legacy.
Expanding Horizons with Sincere Jewels
In the 1990s, Don’s father launched Sincere Jewels, marking the family’s bold step into the international market. Through global trade shows and fairs, the family began exporting jewellery to clients worldwide.
From a young age, Don and his siblings were immersed in the business — helping at exhibitions, observing master jewellers, and developing their shared passion for design and quality. These experiences would later inspire the next generation’s vision for Diamond Ateliers.
The Birth of Diamond Ateliers
After graduating and beginning his career in consulting, Don founded Diamond Ateliers to bring bespoke craftsmanship directly to modern couples — combining heritage artistry with transparent, manufacturer-direct pricing.
What began as a small appointment-only showroom in a private residence quickly grew through word of mouth. Soon after, operations moved into a compact coworking studio, proving that dedication and design excellence could flourish even in the smallest spaces.
A Legacy Reinvented
This year marks a defining milestone — the opening of Diamond Ateliers’ first retail store at The Centrepoint, Orchard Road. More than a new chapter, it is the reinvention of a proud family legacy that began over six decades ago.
Our new showroom reimagines the spirit of Don’s grandfather’s original store — blending heritage values with contemporary design, digital innovation, and a deeply personal client experience.
It is where past and future meet — and where every love story is crafted anew.