Blog

Diamond Fluorescence: What It Is and Whether It Matters

Should fluorescence affect your diamond choice? Understand the report entry, assess appearance in different lighting and compare the actual stones.

How Diamond Prices Are Determined: What You’re Actually Paying For

Diamond prices can seem opaque — why does one 1-carat diamond cost three times as much as another? This guide breaks down exactly what drives diamond pricing, so you can make a genuinely informed d...

What I Look for When Sourcing a Diamond

Don Siah, founder of Diamond Ateliers, shares what he actually evaluates when sourcing diamonds for clients — and why the certificate only tells part of the story.

How to Read a GIA Diamond Report Before Buying

Understand GIA report types, the 4Cs, inscriptions and lab-grown assessments. Learn what to check on paper and what to inspect in the diamond.

Round Brilliant Diamond Guide: Why the Classic Cut Still Wins

The round brilliant accounts for roughly three-quarters of all diamonds sold worldwide, and the reason is simple: no other cut maximises fire and brilliance as effectively. Here is what makes it th...

Step-Cut Diamonds Explained: The Complete Emerald & Asscher Guide

Step-cut diamonds — the emerald and asscher — are having a major moment. With their signature parallel facets and hall-of-mirrors depth, they suit clients who want elegance over sparkle. This guide...

Oval Diamond Length-to-Width Ratio: How to Find the Most Flattering Proportion

Oval diamonds are not all the same shape. Two ovals at identical carat weights can look dramatically different on the hand depending on their length-to-width ratio — and this single number has more...

What Is an Eye-Clean Diamond? A Practical Buying Guide

An eye-clean diamond has no inclusions visible to the unaided eye under the viewing conditions being used. That makes eye-clean a useful buying goal, but it is not a laboratory clarity grade. Befor...

Diamond Colour Explained: D–Z Grades and What Looks White

A diamond's colour grade tells you how much body colour it has within the D–Z range. It does not promise how white it will look in your ring. G and H are useful grades to compare with colourless st...